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Research papers

Price sensitivity analysis in the UK pharmaceutical market

The purpose of this paper is to outline the considerations that should be taken into account when choosing the optimum price for a new product in the United Kingdom. The paper will cover three broad areas. Firstly the determination of a target price...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Richard Dajda, David Owen
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Dajda and Owen (1987a, June 15). Price sensitivity analysis in the UK pharmaceutical market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/price-sensitivity-analysis-in-the-uk-pharmaceutical-market